The impact of an economic recession on erotic shops: A Consumer Qualitative Study

Proceedings of The 3rd International Conference on Research in Business, Management and Finance

Year: 2021

DOI: https://www.doi.org/10.33422/3rd.icrbmf.2021.07.11

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The impact of an economic recession on erotic shops: A Consumer Qualitative Study

Kamenidou Irene (Eirini), Vassilikopoulou Aikaterini,Mamalis, Spyridon, and Stavrianea Aikaterini

ABSTRACT: 

This paper provides insights into consumer behavior towards erotic shops during an economic crisis. Specifically, it deals with the impact of a financial crisis on participants’ visits to conventional and online erotic shops and to their relevant purchase behavior. It addresses three issues: 1. The impact of the economic crisis on visits to the erotic shops, 2.     The impact of the economic crisis on purchasing behavior from an erotic shop, and 3. The purchasing of, or intention to purchase, lower quality erotic products due to the economic crisis. Totally, 152 in-depth interviews were conducted. Results showed that participants experienced the impact of the crisis differently and had diverse visiting and purchase behavior depending on age, marital status, and profession. Based on the results, managerial implications are proposed.

Keywords: economic crisis, consumer behavior, “erotic” shops, qualitative research, marketing communications.