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Leveraging Digitalization for Sustainable Hospitality and Tourism Development in Ghana

  • Jun 10, 2026
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Abstract Book of the 7th International Conference on Tourism Management and Hospitality

Year: 2026

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Leveraging Digitalization for Sustainable Hospitality and Tourism Development in Ghana

Salima Nyanliborh Dauda

ABSTRACT:

The intersection of hospitality, digitalization and sustainability presents a powerful opportunity to redefine the future of Ghana’s tourism sector. As the industry continues to play a vital role in economic diversification, employment creation and community empowerment, the integration of digital technologies has become essential to achieving long-term sustainability. This paper explores how digital transformation through tools such as data analytics, online reservation platforms and artificial intelligence is reshaping the operational, environmental and experiential dimensions of Ghana’s hospitality industry. A mixed-methods approach was employed, incorporating stakeholder interviews, case studies of selected eco-lodges and hotels and analysis of secondary data from the Ghana Tourism Authority. The research explores how digital technologies facilitate sustainable practices, focusing on energy usage, waste management and engagement with local communities. The findings indicate that digital tools contribute to improved operational transparency and resource optimization. However, the integration of these technologies remains uneven due to infrastructural challenges, high investment costs and low levels of digital literacy, particularly among small and medium-sized operators. The study advocates for the establishment of targeted digital capacity-building initiatives, the formation of public-private partnerships and incentives for the adoption of green technologies. Such measures are essential for developing a resilient and sustainable hospitality ecosystem. The paper concludes that when digitalization is strategically aligned with sustainability objectives, Ghana can position itself as a competitive and environmentally responsible destination within the global hospitality/tourism industry.

Keywords: Digitalisation; Ghana; Hospitality; Sustainability; Tourism Development