Sustainable Entrepreneurial Intentions: Do Personal Values and Education Matter?

Abstract Book of the 8th International Conference on Future of Business, Management and Economics

Year: 2026

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Sustainable Entrepreneurial Intentions: Do Personal Values and Education Matter?

Lam Nguyen, Dr. Loan Ngoc Tuong Pham, Dr. Tuan-Duong Nguyen, Thy Tran Mai Bui

ABSTRACT:

Guided by Person–Environment (P–E) Fit Theory, this study examines the impact of collectivistic personal values on sustainable entrepreneurial intentions (SEIs) in Vietnam, an emerging economy. In addition, it analyzes the mediating role of sustainable entrepreneurial opportunity recognition (SEOR) and the moderating role of sustainable entrepreneurship education (SEE) in this process. Using structural equation modeling (SEM), a survey of 405 students in Vietnam was analyzed. The results show students with strong collectivistic personal values are more likely to recognize sustainable entrepreneurial opportunities. SEOR is found to mediate the relationship between these values and SEIs. Finally, SEE is confirmed as a moderator that strengthens the relationship between SEOR and SEIs. This study is among the first of its kind to integrate collectivistic values and education within a P–E Fit framework to provide a more nuanced understanding of sustainable entrepreneurship in an emerging economy context. The findings offer practical insights for policymakers, educators, and practitioners aiming to foster sustainability-driven entrepreneurship in collectivist societies. Ultimately, the research contributes to the broader goal of leveraging entrepreneurship as a catalyst for sustainable development in culturally rich and rapidly transforming economies.

Keywords: Entrepreneurial Intentions; Personal Values; Sustainable Entrepreneurship Education; Sustainable Entrepreneurial Opportunity Recognition; Vietnam