Proceedings of The 6th International Conference on New Trends in Teaching and Education
Attitudes and Satisfactions of the Thai Users on Purchasing Via QR Code of the ABC Bank in Bangkok
Songporn Hansanti and Surang Hensawang
These objectives of the study have three main aims. Firstly, the study aims explore the effect of different factors of demographics of the Thai purchases via QR code. Secondly, the study aims to study the attitudes of customers who purchase goods or services via QR Code. Thirdly, the study aims to investigate the satisfaction of customer who purchase goods and services via QR Code. Lastly, the study aims to explore the relationship between the attitudes and the satisfaction on purchasing goods and services via QR Code of the ABC in Bangkok. The samples of the study were 385 people and were requested to complete closed-end questionnaires. Inferential statistics, Correlation, t-test, F-test, and LSD at a significant level of 0.05 were utilize to on hypotheses.
The results indicated that most of respondents rated the overall satisfaction factors on QR Payment at high level whereas gender factors have no impact on the satisfaction of QR payment. In terms of attitudes, results shown that there were moderate level on the payment via QR Payment System of the ABC Bank. For satisfaction factors, the respondents had high level for satisfaction of QR payment system of the ABC Bank in Bangkok. According to the attitude’s factors, there three components including, cognitive, affective and the behavioral were correlated to satisfaction on QR Payment of the ABC Bank. Especially for the affective component, and the behavioral component are most correlated with satisfaction factors.
keywords: Attitudes, Satisfactions, QR Code, Thai Bank