Exploring the Influencing Factors of the Online Learning Efficiency, Case Study: Post Graduate Study at College of Arts, Media and Technology, Chiang Mai University

Proceedings of The 5th International Academic Conference on Education, Teaching and Learning

Year: 2022

DOI: https://www.doi.org/10.33422/5th.iacetl.2022.06.40

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Exploring the Influencing Factors of the Online Learning Efficiency, Case Study: Post Graduate Study at College of Arts, Media and Technology, Chiang Mai University

Yuhang Liu, Pattaraporn Khuwuthyakorn

ABSTRACT: 

The development of globalization and COVID-19 have caused online learning a norm in education including postgraduate studies. According to NCES, between 2012 and 2016, the online enrollment rate increased by 16%. And in 2018, over 6.3 million students have online learning (Vandana Singh & Alexander Thurman (2019). A survey of graduate students at Graduate Study at College of Arts, Media and Technology, Chiang Mai University found that 85% of the sample believed that online learning is less efficient than offline learning.
Therefore, the purpose of this study is to explore the factors that affect the efficiency of online learning. WHY-WHY Analysis was performed on 10 samples to make a questionnaire.
Questionnaires were distributed to 62 postgraduate students and the data were analysed using regression analysis to explore influencing factors affecting online learning.

keywords: Online learning, earning effectiveness, Influence factor, why-Why Analysis, Higher education.