Proceedings of The 5th International Academic Conference on Education, Teaching and Learning
Temporality Of Social Networks And Its Impact On The Perception Of Political Content
Alžbeta Jánošíková, Dr. Norbert Vrabec
Under the influence of the Internet, the perception of the recipients has changed radically. In the epoch of formlessness, linear time is replaced by simultaneous time, which is based solely on living in the present. The new phenomenon of ‘being in the now’ has also influenced the perception of political campaigns on social media. The aim of this theoretical study is to understand the principle of how political advertisements on social networks function in temporality. At the same time, we ask why recipients are not immune to online manipulation on the Internet. We conclude by considering potential solutions to the problems that have arisen in temporality not only in the context of the presentation of politics on social networks.
keywords: social networks, temporality, online manipulation, simultaneous time.