Proceedings of the 5th International Conference on Future of Social Sciences and Humanities
A Cross-Sectional Study on the Association between social media and Self-Esteem Satisfaction in Young Adults: Evidence from Tunisia
Dr. Tawfik Ben Amor
Social media has become a crucial part of daily life, altering the digital behavior of many people. It has revolutionized communication, interaction and self-expression. For young people, social media plays a significant role in shaping their identity, influencing their opinions, consumer habits, and lifestyle. Our study was conducted with 100 young adults aged 15 to 35 and analyzed using Multi-factor ANOVA and linear regression model with SPSS statistics. The results showed that 55% of 15 to 35-year-olds in Tunisia use Facebook. The research found a strong correlation between social media and self-esteem, with increased social media usage leading to decreased self-esteem. Spending one hour daily on Facebook resulted in a 1.62 decrease in Rosenberg’s self-esteem score satisfaction. The study also found that self-esteem dissatisfaction (RSES < 15) started after 2.69, 3.59, and 4.69 hours spent respectively on Instagram, Facebook, and on YouTube.
keywords: social media, Rosenberg Self-Esteem Scale, Multi-factor ANOVA, Young-Adults, Tunisia