Proceedings of The 5th International Conference on Applied Research in Business, Management and Economics
Are core values influencing employee motivation? Evidence from a multinational ITC company
More and more researchers believe that one source of competitive advantage is the ability of business organisations to effectively manage their human resource, which is about the knowledge they possess, and the dynamics of relationships embedded in human capital. Unlike traditional sources of competitive advantage (financial capital, savings, etc.), effective human resource practices are an invisible asset that creates value and ensures continuous improvement in organisational performance. In addition to the traditional sources of competitive advantage, organisational culture, strategies, policies and procedures implemented in the organisation, the ability of the organisation to manage its human resources effectively and efficiently in increasingly dynamic markets has been identified by many researchers as an important source of competitive advantage and performance. Organisational culture as a set of values and norms shared by individuals and groups of individuals within the organisation governs both how members of the organisation interact within the organisation and how members of the organisation relate to the outside world. In this context, the present study illustrates a series of results obtained in a research performed in a multinational ITC company in Romania, and tries to answer the question: Are core values influencing employee motivation? The results indicate an affirmative answer, core values have a statistically significant influence on the level of employee motivation.
Keywords: employee, ITC, human resource management, motivation, values.