Contemporary Comparative Antitrust Analysis and Solutions: A Behavioral Approach

Proceedings of The 4th International Conference on Research in Social Sciences and Humanities

Year: 2021

DOI:

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Contemporary Comparative Antitrust Analysis and Solutions: A Behavioral Approach

Jinyan Zhou

ABSTRACT: 

This paper examines the current status of antitrust with a global perspective and provides a collection of viable policies against the bigness based on behavioral economics. With the rapid development of the Internet, the first few Internet companies that entered the market earlier occupied most of the market shares and gained much power. As a result, they gradually formed monopolies. First, the paper analyzes some of the cases against them, like Facebook, Google, Alibaba, and so on, and points out the disadvantages of currently conventional antitrust policies. Then, it provides solutions based on behavioral economics, including progressive tax, innovation funds, shared platforms, and social trust. These policies may not be perfect, but they would guarantee national security, increase consumer welfare and the social responsibility of the bigness.

keywords: antitrust, behavioral economics, bigness, current status, solutions.