Proceedings of The 4th International Conference on Applied Research in Management, Business and Economics
The Role of Relationship Marketing in Improving the Organizational Image “An Empirical Study on food beverage industrial company”
Yomna Osama, Mohmed Wahba,and Reem Elmasry
This research aimed at highlighting the role played relationship marketing strategies in improving the organizational image of companies, since the relationship marketing is a communication activity that ensures the company to communicate with different clients, so as to achieve a positive understanding between them, so highlights the role that can be activated by the operators Marketing of relations in the delivery of a good organization image from the methods of communication practiced in the marketing of relations, by apply a questionnaire distributed on the employees working in EDITA food beverage in Egypt ,through data collection and analysis through using SPSS28 & AMOS26 ,the results indicated the existence of direct and positive relationship between marketing by relations and organizational image.
keywords: organizational image, Relationship Marketing.