Managing small wine firms – The case of Domaine Hatzimichalis

Proceedings of The 4th International Conference on Applied Research in Business, Management and Economics

Year: 2022

DOI:

[Fulltext]

Managing small wine firms – The case of Domaine Hatzimichalis

Ioanna Dimitrakaki

ABSTRACT: 

The purpose of this project is to examine best practices for managing small wine firms, focusing in the case of Domaine Hatzimichalis. The analysis was based exclusively in the use of secondary information. Domaine Hatzimichalis is operating since 1973 and produces high quality wine. The firm is located in Atalanti Valley, a region which offers unique characteristics in terms of climate and microclimate for wine production. In this context, the paper firstly provides an analysis of the wine market of Greece and then presents best practices for managing small wine firms, such as Domaine Hatzimichalis, providing recommendations for improving its overall performance, focusing in exports. The results of the study are attempted to assist wine producers and local actors to apply strategies that will enhance the financial viability of small wine firms in an era of constant financial turmoil.

keywords: Wine firms, Greece, Domaine Hatzimichalis.