Business Model of Electric Vehicles: A Case Study in Thailand

Proceedings of The 4th World Conference on Social Sciences Studies

Year: 2022

DOI:

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Business Model of Electric Vehicles: A Case Study in Thailand

Sumalee Pumpinyo, Saowaluck Koocharoenprasit

ABSTRACT: 

In Thailand, environmental problems, especially from PM 2.5 particulate matter, arise partially from the use of fossil fuels. This research aimed to study the obstacles to using electric vehicles (EVs) and the business model of EVs in Thailand. The study found that EVs are not popular because they are expensive, lack government tax support, have few battery charging stations (making it necessary to carefully plan trips), and have low battery capacity. Therefore, the important factors motivating the purchase and use of EVs in Thailand are location and adequate numbers of charging stations, battery capacity, and the prices of EVs. In Thailand, the use of internal combustion engine vehicles (ICEs) is very prevalent because their price is lower than those of EVs. Infrastructure in terms of parts availability and engines is greater for ICEs vehicles, allowing them to be priced lower than EVs. These factors should receive governmental support through taxation, innovation, and promotion to stimulate use of EVs. For the Business Model of electric vehicles, most the customer is a new generation, interest in technology, and environmental concern. The use of electric vehicles would save more cost than combastion engine vehicles, because of low maintained cost, no need to drain the engine oil, and the user just pays for charging cost.

keywords: Business Model, Electric Vehicles Car, Obstacles