Proceedings of The 3rd World Conference on Management and Economics
Research on the Influencing Factors of Customer Satisfaction of the Street-Stall Economy in the Post-Epidemic Period Taking Shanghai Creative Market as an Example
Bingying Lan, Yingjun Li, Yucen Li, Chufen Lin
The street-stall economy is an informal economic activity that self-employed workers can sell legitimate commodities in urban public spaces to earn income. Since 2020, the government has strongly supported it due to its critical role of stimulating sluggish consumption, promoting economic recovery as well as meeting different levels of consumer demand in the post-epidemic era. In Shanghai, the pattern of street-stall economy is creative market and night market. This paper adopts the methods of literature review, questionnaire survey and on-the-spot investigation to collect the viewpoints and suggestions of consumers and vendors on the economic development of street stalls in Shanghai. The author makes a site survey of 12 markets and choose 30 different categories of products as the research objects and study the factors that affect customer satisfaction from the dimensions of market scale, category coincidence degree, price, matching degree with target groups and commodity complementarity, etc. Finally, based on this, this paper puts forward some suggestions on the sustainable development of Shanghai street-stall economy in the future.
keywords: post-epidemic era, street-stall economy, creative market, night market.