The Impact of Emotional Attachment in Volunteer Tourism

Proceedings of ‏The 3rd International Conference on Future of Social Sciences

Year: 2021

DOI:

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The Impact of Emotional Attachment in Volunteer Tourism

Pisey Toch

 

ABSTRACT: 

Volunteer tourism is recently gaining popularity among young volunteers and some of them are interested in working with children in developing countries. However, in volunteer tourism, studies are rarely focused on emotional attachment between volunteers and children. This study explores how emotional attachment is influent to the context of volunteer tourism and the impact of emotional attachment to behavioral intention and well-being of volunteer tourists. Moreover, this study also makes the discovery about how well-being is impacted to behavioral intention of volunteer tourist which focus on residential child care centers in Cambodia. There is a total of 174 responses of volunteer tourists in the residential child care center in Cambodia. The results suggest that emotional attachment has a significant connection to donation intention and well-being, while well-being has a significant connect in revisit intention and donation intention.

Keywords: donation intention; emotional intention; revisit intention; volunteer tourism, well-being.