Proceedings of The 2nd World Conference on Media and Communication
Research on the Reports of Boycotting the Beijing Winter Olympics by English Mainstream Media from the Perspective of Framing Theory
Meng Xun, Jiaqi Yao, and Yiwen Wang
With the excuse of “human rights and democracy”, few countries followed the United States in boycotting the Beijing Winter Olympics. By applying to the framing theory and its branch theory: the three-level structure analysis, this paper delves into the frames about some English mainstream media in reporting the news of the diplomatic boycott towards the Beijing Winter Olympics initiated by some administrations and groups, so as to explore prejudices exist in those reports and then put forward advice on how Chinese media could do in reporting English news relates to China or the unbiased attitude that the audience should maintain when reading news that concerns China. Furthermore, this paper intends to emphasize that the politicization of sporting event runs counter to the Olympic spirit, which would exacerbate divisions of the international society to some extent.
keywords: framing theory, diplomatic boycott, Beijing Winter Olympics.