HomeAbstract of 2nd-womensconfThe Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality

The Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality

  • Jun 8, 2021
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  • Category: Abstract of 2nd-womensconf
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Proceedings of ‏The 2nd Global Conference on Women’s Studies

Year: 2021

DOI: https://www.doi.org/10.33422/2nd.womensconf.2021.06.315

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The Fall of Sexism and the Rise of Feminism in Advertising: Brands Advocating Social Justice and Gender Equality

Ljupka Naumovska and Irina Purcarea

 

ABSTRACT: 

The article examines the role of advertising in rise of social justice movements with an accent on feminism from past century till today. Starting from portraying women in stereotyping housewife roles to empowerment of #MeeToo movement, advertising has not only shifted the roles from reactive to proactive in this context, but also opens new vehicles and opportunities for further research, and accomplishments in social justice actions. The rise of femvertising is the current pick of this progress, rising much attention my industry and academy.

Keywords: social justice, feminism, advertising, femvertising.