Proceedings of The 2nd International Conference on Research in Management
The Management Consultancy for Promoting Exotic Destinations for Health Tourism
Assoc. Prof. Dr. Mariana Ianeva, Dr. Stiliyana Basmadzhieva
The relevance of the topic is determined by the need to promote tourism destinations which are providing exotic experiences in a healthy environment. In this regard, exotic destinations for health tourism are the focus of management consultants who develop projects aimed at travel agencies in order to research, analyze and promote such products. The object of research are exotic health destinations, the subject is their promotion through consulting projects. The aim is to bring out the opportunities for highlighting and promoting exotic recreational products that will return tourists to health tourism destinations after the implementation of a consulting project. The results are aimed at travel agencies and health tourism destinations, which in times of crisis need to restructure their product offerings focused on current consumer needs.
Keywords: management consultancy, tourism destinations, health tourism, promotion.