Cross-Cultural Management New Model: Epistemological Reviewing and New Variables

Proceedings of The 2nd International Conference on Advanced Research in Management, Business, and Finance

Year: 2019



Cross-Cultural Management New Model: Epistemological Reviewing and New Variables

Elgouchi Awatif




This study aims to revise and complete Hofstede and Trompenaars’ theories developing new methodological rules and new variables according to non-western cultures. We propose a model in a culturalist approach that goes beyond the descriptive taxonomy of cultures to the study of specific dynamics generated by their encounter in workplace. Our goal is to construct a theory outline that reflects the importance of these dynamics in their impact on organizational behavior and work performance. We verified the validity of our model by putting it to the test of the functioning analysis of multicultural teams working in foreign companies based in Morocco and the identification of logics that occurs in. Using new variables, we show that the spiritual dimension of work plays a key role in the way to conceive and achieve it. This has an impact on motivation methods and professional accomplishment. Furthermore, we demonstrate that the degree of openness predisposes a culture more than another to acquire intercultural skills in business and to more easily adopt new working methods. Our findings contribute to give more intelligibility both to diversity managers and cross-cultural management researchers.

Keywords: National Culture, International Competitiveness of Firms, Identity in Work, Hofstede, Trompenaars.