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From Learning Value to Sustainable Action: Motivational Pathways in the Context of Higher Education and Organisational Ethics

  • Nov 26, 2025
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Abstract Book of the 10th International Conference on Management, Economics and Finance

Year: 2025

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From Learning Value to Sustainable Action: Motivational Pathways in the Context of Higher Education and Organisational Ethics

Mehmet Recai Uygur, Gabija Skučaitė

ABSTRACT:

How does perceiving one’s studies as meaningful translate into sustainable action? Building on self‑determination and moral motivation literatures, we test a serial mediation model linking perceived learning value to sustainable behaviour through competence/autonomy and moral orientation. Cross‑sectional data from higher‑education students (N = 417) were analysed using standardised composites and a PROCESS‑style path framework with 1,000 bootstrap resamples. Perceived learning value strongly predicted competence/autonomy (β = .71, p < .001; R² = .51), which in turn predicted moral orientation (β = .49, p < .001; model R² = .54). In the outcome equation, competence/autonomy remained a significant predictor of sustainable behaviour (β = .28, p < .001; model R² = .18), whereas moral orientation did not (β = .08, n.s.). The indirect effect of learning value on sustainable behaviour via competence/autonomy was robust (β = .20, 95% CI [.11, .29]); the serial path via competence → moral orientation was small and non‑significant. The total effect of learning value on sustainable behaviour was moderate (β = .36), with the total indirect (β = .25, 95% CI [.16, .34]) accounting for most of it. These findings suggest that capability and perceived control are the primary bridge from meaningful learning to sustainable action. Practically, universities and organisations seeking ethics‑aligned outcomes should prioritise competence‑building (tools, practice, feedback) alongside values education to convert intentions into behaviours at scale.

Keywords: Learning Value, Competence/autonomy, Moral Orientation, Sustainable Behavior, Organizational Ethics