Proceedings of the 8th World Conference on Future of Education
Year: 2024
DOI:
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Attitude as a Bridge: The Role of Perceived Ease of Use, Perceived Usefulness, And Self-Efficacy in Shaping Student Intentions to Use Artificial Intelligence in Higher Education
Zahir Osman
ABSTRACT:
This study investigates the factors influencing students’ intention to use artificial intelligence (AI) in higher education institutions, highlighting the critical role that perceptions of ease of use, self-efficacy, and perceived usefulness play in shaping these intentions. The primary aim of the study is to explore how these constructs, alongside attitude as a mediator, impact the adoption of AI tools among students. A quantitative research design was employed, utilizing a structured survey to collect data from 424 students across various institutions, resulting in 331 valid responses for analysis. Following data cleaning, 319 responses were deemed suitable for further analysis. The data analysis was conducted using Structural Equation Modeling (SEM) through SmartPLS software, allowing for rigorous hypothesis testing. The results indicated significant positive relationships, demonstrating that self-efficacy and perceived usefulness are crucial predictors of students’ intention to use AI, while perceived ease of use showed less direct impact. The study concludes with suggestions for future research, including longitudinal studies to understand the evolving influences on AI adoption and qualitative approaches to capture deeper insights into student experiences. Furthermore, it recommends that higher education institutions implement training programs to enhance self-efficacy and simplify user experiences with AI technologies. The implications of this study are significant for educators and administrators, as they underscore the necessity of creating supportive environments that facilitate AI adoption. By enhancing the constructs identified, institutions can empower students to leverage AI effectively, ultimately leading to improved academic outcomes and better preparation for the digital workforce.
keywords: Attitude, Intention to Use, Perceived Ease of Use, Perceived Usefulness, Self-Efficacy