Oxford ,United Kingdom
ISBN: 978-609-485-858-1
Date: 23 rd October 2026
Category: Media and Communication
The Abstract Book of the 7th World Conference on Media and Communication is now available!
This Abstract Book features all accepted and presented abstracts from the 7th World Conference on Media and Communication, along with the author(s)’ information and downloadable PDF files for each abstract. Each entry provides valuable insights into the innovative research and findings shared during the event.
The WORLDCMC brought together a global community of scholars, researchers, and scientists, creating a vibrant platform for the exchange of cutting-edge research and innovative ideas. This event is more than just a gathering; it’s a dynamic space where lasting professional relationships are forged and thought-provoking discussions lead to future research breakthroughs.
Explore the abstracts by clicking on the “Table of Contents” Tab and discover the diverse range of topics and contributions from our esteemed presenters.
Thank you for your interest, and we hope you find this resource inspiring!
The Joy of Missing Out (JOMO): A Study of Kuwaiti Youth Use of Social Media, Digital fatigue and Well-being
Fatima Alsalem
Kuwait University, Kuwait
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Visual Framing, Corporate Media, and the Production of Responsibility: How CSR Campaigns Shape Public Meanings of Alcohol
Aneta Duda
The John Paul II Catholic University of Lublin, Poland
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Between the Nation and the Idol: Negotiating Identity in the Fandomization of Chinese Sports Culture
Hanxiang Guo
Nanjing University of Media and Communications, China
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Decorative or Detective? Recasting Female Agency across Multiple Versions of The Perils of Pauline in China
Mengyao Zhang
Southeast University, China
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Reusable Media Elements and User Participation in Douyin Imitation Video Culture
Xiaoxue Wang
Autonomous University of Barcelona, Spain
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Deepfake Videos: Perceived Realism, Confidence, and Detection Ability
Emel Dikbaş Torun, Aysel Curavcı
Pamukkale University, Turkey
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
How Biological-Threat Disinformation Is Built, and What Prebunking Should Target
Cristiane Melchior
LUT University, Finland
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
The Iraqi Tišrīn Revolution (2019-2021) in the Pens of Media: Hegemonic Framing and Alternative Counter-Memory
Suhad Oudah
University of Leeds, UK
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Social Media Fitness Influencers and Youth Identity Formation in Kuwait: The Roles of Source Credibility, FoMO, and Objectified Body Consciousness
Ali Alajmi
Kuwait University, Kuwait
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Rethinking Press Freedom in Transitional Media Systems: Encoding Ideology and Negotiating Consent in Uzbekistan
Olesya Romashko
Swansea University, UK
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
An Analysis of Leadership Language: Political and Business Leader Sentiment: The Impact on Performance, Productivity and Wellbeing
Mike Conway
University of Wollongong, Australia
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Negotiating Visibility: Female Audience Interpretations and Performance Strategies in Douyin Cross-Dressing Parody — Taking Goose Mum as a Case Study
Yuan Zhou
Zhujiang College of South China Agricultural University, China
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Examining Business Communication by Mobilising Actor-Network Theory
Irvan Wiradinata
University of New South Wales, Australia
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Journalists’ Attitudes towards of Using AI (Case of Georgia)
Dali Osepashvili
International Blask Sea University, Georgia
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
From Boudoir to Campus: Flower Knows and the Social Transformation of Feminine Aesthetic Consumption
Wei Xie
School of Art, Shandong University, China
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Media-Induced Stress in the Era of Permanent Global Crises
Veronika Juríčková, Dominika Grygarová, Marek Havlík, Juraj Jonáš, Jiří Horáček, Ladislav Kesner
National Institute of Mental Health, Czech Republic
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
The News We Do Not See: AI, Representation, and Media Literacy in the Digital Age
Joseph Grech, Jonathan Attard, Gabriel Hili, Olga Sater, Vanessa Camilleri, Matthew Montebello, Carmen Sammut, Dylan Seychell
University of Malta, Malta
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
New Media, Social Networks and the Genetic Revolution: AI and IA at Ancestry and MyHeritage
Radoslaw Sajna-Kunowsky, Paulina Sajna-Kosobucka
Kazimierz Wielki University in Bydgoszcz, Poland
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Governing AI in Participatory Journalism: Ethical Dilemmas and Press Freedom Implications
Theodora Saridou
Aristotle University of Thessaloniki, Greece
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
Saudi Cinema in Flux: Preliminary Insights into Professional Practices in the Film Industry
Nada Alanezi, Anna Claydon
University of Leicester, UK
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]
The Translation and Suspension of Urban Women’s Plight in Chinese Cinema: A Comparative Study of Her Story and Fish Flew Away from a Popular Feminist Perspective
Xinya Ding
Communication University of China
Abstract Book of the 7th World Conference on Media and Communication, 2026
[Abstract] [PDF]