Proceedings of the 4th World Conference on Media and Communication

Cambridge – UK

ISBN: 978-609-485-518-4

Date: 07th June 2024

Category: Media and Communication

The 4th edition of the World Conference on Media and Communication will be bringing together members of academia from around the world for three days of intense learning, discussions, and networking. The success of the previous editions has shown the importance of hosting this conference annually. The turbulent times, be it social, political, or public health conversations, have spotlighted the role of media in the public discourse. The 2024 edition of the Communication Conference is an opportunity for scientists, researchers, educators, PhD candidates and graduate students, and members of research and non-profit organizations to help shape the future of media

Framing Environmental Concerns Politically: Exploring the Mahsa Amini Movement in Iran

Amin Ataee
University of Tehran
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Be Kind Online. Hate Speech Has No Place On  Social Media

Arun Rashid Kamara
BlueCrest College Sierra Leone
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Optimization of Social Media Affordances in Public Relations Practice in Saudi Arabia: A Public and Practitioner Perspective

Dr.Abdalhadi M Almfleah
Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Energy Drinks and Young People: A Rapid Review and Narrative Synthesis of Online Marketing and Promotional Strategies

Jayne Rodgers
Teesside University
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Understanding the impact of age groups on the use of social media language

Pratik Emmanuel
University of The Arts London
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Copyright Concerns and Meme Morality

Xiaoyi Sun
University of North Carolina at Chapel Hill, The United States
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Politicians on Tik Tok: The Characteristics of Politicians’ Most Popular TikTok Videos

Dr. Tal Laor
Scholl of communication,Ariel university, Ariel, Israel
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Avoidant or overloaded? A comparative study of news avoidance in Egypt and the UAE before and after the Gaza War

Dr. Nagwa Fahmy1, Dr. Maha Abdulmajeed Attia
College of Mass Communication, Zayed University
College of Mass Communication, Ajman University
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Transmission of the Idea “All in One” in North America — Based on the Analysis of the Documentary “We Are the One”

Wenjia Xu, Liang Cai
The Education University of Hong Kong
Ningbo Tech University
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Rise of Native Advertising, Perspectives, Challenges and Regulations

Dr. Ljupka Naumovska
Rennes School of Business, France
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Activities of Public Service Media in New Media and Its Funding

Damir Solak
Department of Financial Law and Economics, Faculty of Law, Masaryk University
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Role of Platforms in The Journalistic Ecosystem: Innovative Business Models of Italian Media Outlets

Christian Ruggiero, Mauro Bomba, Luca Serafini
Sapienza University of Rome
Federico II University of Naples
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Dissemination of Agricultural Culture in the Chinese TikTok Environment: A Case Study of “Let’s Farm” 

Jiaxi Liu
Nanyang Technological University
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


The Role of Social Media Platforms in Public Relations Strategies in Nigeria

Dr.Yusuf Mu’azu1, Dr. Nuhu Diraso Gapsiso2
Department of Mass Communication,,Faculty of Social Sciences,University of Maiduguri
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]


Impact Of Agenda-Setting Theory On The Formation Of International News Policies

Wael Nel
University Carlos III of Madrid, Spain
Proceedings of the 4th World Conference on Media and Communication, 2024
DOI:

[Abstract] [PDF]