Proceedings of The International Virtual Conference on Management and Economics
Youth Intention to Initiate Social Entrepreneurship Activities: A Case Study of a Malaysian Social Enterprise
Adriana Mohd. Rizal, Khairul Akmaliah Adham,Renne Pramila Punadi and Musli Sahimi
The involvement of youth in creating socially innovative products is important. As future leaders, their contributions in addressing social and environment issues improve community well beings. Nevertheless, study focusing on youth entrepreneurship remains scant especially on motivation of their involvement in social entrepreneurship activities. The main objective of this research is to explore the factors that influence youth involvement in social entrepreneurship activities. The study employed a case study methodology utilizing an in-depth interview with a young social entrepreneur. The study found that the Malaysian youth engaged in social entrepreneurship activities with the aim of making an impact to the society. The main factors that influence youth involvement in social entrepreneurship activities include personal traits, personal values, social networks, support and guidance, technology, family upbringing and exposure, and positive mindset. These insights are beneficial to the government, NGOs and social entrepreneurs in encouraging youngsters’ participation in social entrepreneurship activities.
Keywords: youth intention, social entrepreneurship activities, social enterprises.