Proceedings of the Global Conference on Management and Economic
Year: 2024
DOI:
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Business strategy sustainability in kibbutz industry
Yaffa Moskovich
ABSTRACT:
This research explores the management approach underpinning strategic business sustainability at a kibbutz factory located in a non-privatized collective community. Most Israeli kibbutzim underwent privatization due to crisis and decline. However, this kibbutz has maintained its communal attributes. The research found that T Industry successfully preserved its communal features, which has contributed to its organizational development and prosperity. The business strategy explains the outstanding success of “T Industries”—which ranks as a leading kibbutz enterprise in plastic products. The research utilized qualitative methods, case study method (organizational biography). The researcher used deep interviews combined with document analysis. The study found that the strategic management of T Industries comprises three major components: (1) socialist concern for community wellbeing, (2) an external strategy that focuses on expansion and rendering the industry global, with numerous organizational alliances and acquisitions, and (3) an internal strategy that includes self-criticism, professionalism, creativity, and organizational learning. Strategies of the top management have the ability to integrate conflicting methods into their strategy while promoting innovation and originality and can increase economic success and reassure its sustainability for the business and the community.
keywords: business strategy; kibbutz community; kibbutz industry; business success; sustainability