Proceedings of The International Academic Conference on Management and Economics
Learning Chinese as a Second Language: An investigation on the Intention of Thai in Bangkok to study Chinese
The main purpose of this research is to help and promote Thai people to learn Chinese. A conceptual model was created using value, culture, information and environment as independent factors and intention to learn Chinese as the dependent variable in this research. A random survey of 398 Thai people was conducted using a quantitative research method. It is concluded that value and culture are the main factors affecting Thai people’s learning of Chinese.
Keywords: Thai, Chinese, behavioral, intention, language.