Abstract Book of the 9th International Conference on Advanced Research in Management, Business and Finance
Year: 2025
[PDF]
The Impact Of Globalization And Regionalization On Business Strategies
Eric Agyei, Bless Oppong ,Simon Dzakah
ABSTRACT:
This study explores the impact of globalization and regionalization on business strategies, examining the opportunities and challenges presented by these trends as most developed countries are gradually becoming nationally focused. Globalization refers to the increasing interconnectedness of the world’s economies, societies, and cultures, while regionalization focuses on the growth of economic and political blocs within specific geographic regions. Using a mixed-methods approach, including surveys and interviews, the study investigates how businesses can adapt their strategies to respond to globalization and regionalization, identifying best practices for companies to thrive in this environment. It examines the effects of globalization on business strategy development, the role of regionalization in shaping business strategies, and the key challenges and opportunities presented by these trends. The study provides insights into the potential of globalization and regionalization to drive business growth and innovation, while also highlighting the need for companies to be aware of the cultural, economic, and regulatory differences that exist across regions. The findings have implications for businesses, policymakers, and researchers seeking to understand the complex relationships between globalization, regionalization, and business strategy. By understanding the impact of globalization and regionalization on business strategies, companies can develop effective strategies to navigate the complex global business environment and achieve sustainable growth.
Keywords: Competitive; Cross-cultural-management; Economic; Innovation; Integration