Proceedings of the 8th International Conference on Research in Management and Economics
Year: 2023
DOI:
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Airline New Route Selection with Pythagorean Fuzzy AHP and Moora Methods
Marwah Athab
ABSTRACT:
The airline industry is fiercely competitive, and choosing new locations is essential to maintaining carriers’ competitiveness and financial success. But because there are so many different variables and requirements to take into account, this procedure is frequently difficult and complex. An effective choice of new routes can result in large benefits and returns, but an inefficient choice can have negative effects. To help airline firms choose the best routes and destinations, it is crucial to establish efficient frameworks and decision-making techniques. By evaluating and validating the key factors that influence airlines’ decision-making processes, this research intends to alleviate the difficulties associated with new route selection in the airline sector. What is the primary factors influencing airlines’ choice of new routes? A two-pronged methodology is used to accomplish the study goal. The first route entails desk research, which includes looking at a number of instances and the literature on the current conceptual framework. The second way emphasizes the employment of a hybrid model that combines the Interval-Valued Pythagorean Fuzzy AHP technique for weighting the chosen criteria and MOORA method for evaluating and ranking the alternatives. This research comprises an empirical component in addition to the methodological approach, where three destinations are taken into consideration and evaluated using well defined criteria. The results of this study show that the main criteria cost (40% weight) and demand (17% weight) impact route selection decisions more than social/economic conditions (28% weight) and competitiveness (15% weight). This study adds to the body of knowledge in the area of choosing new airline routes and offers useful information to industry decision-makers. Airlines may improve their competitiveness and profitability by tackling the difficulties and uncertainties involved in choosing new routes and by ultimately making more strategic decisions.
keywords: New route selection, MOORA method