Proceedings of the 8th International Conference on Research in Management and Economics
Year: 2023
DOI:
[PDF]
Optimal Strategies and Coordination of O2O Food Delivery Service Supply Chain Considering Food Quality and Delivery Time
Zhang Wenjun
ABSTRACT:
With the rapid development of the Internet and the quick popularization of E-commerce, customers can hire delivery workers to pick up food on their behalf. Meanwhile, the consumption habits and attitudes of food delivery service consumers gradually change and upgrade. In addition to purchasing food online, consumers pay more attention to delivery time. Therefore, some platforms provide food delivery service to improve consumers’ shopping experience and promote online purchase. Besides, some restaurants cooperate with platforms who own the ability to deliver food. That is, platforms invest delivery service to deliver food to consumers. In the O2O food delivery service supply chain, the food and delivery service are provided by different supply chain enterprises. The self-interested behaviour of enterprises may lead to the deviation in decision-making, and it is more complicated to realize the operation and management of the O2O food delivery service supply chain. Thus, how to strengthen the cooperation between upstream and downstream enterprises for improving the supply chain performance is an important research topic. As a result, this thesis comprehensively applies the methods of game theory, decision optimization, contract design and numerical simulation, and aims at a supply chain consisting of a platform who provides food delivery service and a restaurant who provides food. On this basis, this thesis studies optimal strategies and coordination in an O2O food delivery service supply chain with food quality and delivery time, and investigates the impacts of critical factors on equilibrium decisions and profits of supply chain members.
keywords: O2O take-out, service supply chain, food quality, delivery time, incentive contract