Proceedings of The 8th International Conference on New Ideas in Management, Economics and Accounting
Experiences with Product Development Methodology in the Public-Private Research Campus Mobility2Grid
Mariem Khemir, Simon Bauer, Raisa Popova, Tiba Feizi, Birgit B¨ohm
Product development practices have become an essential element for organisational competitive- ness and success of the enterprises’ innovation. Manufacturers and researchers need to work together and therefore focus on improving effectiveness to develop products at lower costs, with newer technology and more customer-focused. Research Campus Mobility2Grid as a large public-private research project has thus developed a methodology that specifically addresses this problem of product development and exploitation of research results. The methodology refers to different levels of abstraction. It comprises as main elements a cross-sectional work package in the superordinate project structure and distribution of work packages among the participating organizations (i.e. universities, research institutes, industry), the foundation of a dedicated spin-off, and innovation workshops for product development. This paper aims to explore how different types of ideas and projects are evaluated and selected in the context of the development of complex technological products. The implementation was accompanied by a qualitative research approach, workshops and observations that have been carried out with the cooperation of different companies. These elements of the methodology will enhance decision-making before finalizing market-ready products. A case example from the living lab of the European Energy Forum (EUREF) Campus in Berlin is presented to demonstrate the application of the proposed methodology. In the Research Campus Mobility2Grid companies from the energy and mobility sector as well as research institutes were participating. A spin-off was founded for the purpose to support the success of product development as well as the management of the project activities on one mutual campus. The result of this paper presents useful guidelines for research and development projects to support effective methodological ap- proaches and efficient assessment dimensions in related decision-making.
Keywords: Product Development, Public-Private Partnership, University-Industry-Collaboration, Exploitation, Living Lab.