Proceedings of The 8th International Academic Conference on Humanities and Social Sciences
A Study on the Role of Personality and Associated Factors on Individual’s Stylistic Choices
Sresha Yadav, Vatsala Saxena, Neeraj Kumar, Vishal Bateshwar
Literature suggests that extroversion and introversion are concepts that are indispensable to all comprehensive models of personality, be it in the Big Five model, Carl Jung’s analytical psychology, and the Myers-Briggs Type Indicator model. Moreover, previous researches have also suggested that an individuals’ personality will determine his/her stylistic choice. But the studies were limited in their approach as they have treated self-reports as measures of the ground truth. Hence, the objective of the present study is to explore the role of personality (especially extroversion and introversion type) and other associated factors with their stylistic usage of positive emotion words. To avoid participant bias, the researchers collected data through multiple modes. These consisted of administrating a standard personality test and a questionnaire with image prompts to 89 individuals aged 18-24. The tool used in the present study was Linguistic Inquiry Word Count (LIWC2015). The study shows a significant strength of correlation between extroversion and the usage of positive words. The research also examines the relationship between extroversion and the usage of negative words, big words, articles, along with the word count and tone.
keywords: Big Five, Extroversion, Introversion, Word Usage, Positive Words, Negative Words, Articles, LIWC2015