A Socio-stylistic Critique of Language Borrowing in Mqapheli Mngadi’s Selected Editorial Cartoons

Proceedings of The 7th World Conference on Social Sciences

Year: 2024

DOI:

[PDF]

A Socio-stylistic Critique of Language Borrowing in Mqapheli Mngadi’s Selected Editorial Cartoons

Sizwe Zwelakhe Dlamini

 

ABSTRACT:

The aim of this article is to examine linguistic borrowing in Mqapheli Mngadi’s cartoons, and this is done by considering loan-words as one of the linguistic borrowing processes. Since the study seeks to also evaluate the socio-stylistic significance of linguistic borrowing in Mngadi’s cartoons, it adopts socio-stylistics to theoretically ground the analysis of data in the selected cartoons. The findings of the study will demonstrate how Mngadi employs loan-words to depict context and setting in his cartoons. This will also highlight how linguistic borrowing contributes to the overall artistic presentation of the cartoons.

keywords: Language borrowing, loan-word, cartoon, socio-stylistics, ethnography of communication