Proceedings of the 7th World Conference on Research in Social Sciences
Year: 2024
DOI:
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Communication on the Promotion of the Implementation of ESG Innovations in Bulgarian Small and Medium-Sized Enterprises
Yanica Petkova Dimitrova
ABSTRACT:
Innovations are mainstream for modern business, but in Bulgarian small and medium-sized enterprises, implementing innovations in the context of the ESG (Environment, Society, Government) framework still needs to be improved. The introduction and implementation of good practices in business management are directly related to adopting actions in harmony with the concept of ESG and realizing socially responsible innovations. Based on empirical research among 350 companies operating in Bulgaria, we will examine their communications and partnerships, the innovations created, and the implementation of good practices related to ESG. The report presents conclusions and recommendations for increasing the understanding of the importance of implementing socially responsible innovations for achieving a sustainable competitive advantage.
keywords: communication, content analysis, environment, post, social media