Proceedings of The 7th International Conference on Research in Management and Economics
Year: 2023
DOI:
[PDF]
Relationship of The Marketing Methods Impacts on The Growth in The FMCG Industry (Case of the UK)
Maria Rizwan Khan
ABSTRACT:
The proposed research will analyze how sales and marketing are directly related to each other. Moreover, the research will effectively help marketing and business around the globe to effectively sue the study and use the information to manage marketing activities better. The role of marketing sales will get evident through the research. The research objective also includes the analysis of the different significant marketing methods, namely business-to-business, which is also known as B2B marketing and the other method. The case study will be about SAP, Amazon and the other tech and other industry giants, which will facilitate the study to enrich itself with significant information. The proposed study will focus on the fasts moving consumer goods company Procter and Gamble and companies from the industry. The research will comprise charts, graphs and statistics, which will help the readers gain insights into the relationship between the sales and marketing variables and how understanding the relationship could influence the organizational policies that lead to substantial company growth.
The main purpose of my study is to evaluate the relationship between sales and marketing and both variables’ influence on each other. I will also share my perceived knowledge about the sales and marketing relationship. Furthermore, through the study, I will research the significant and negative aspects which will help the business achieve substantial growth in the competitive market.
keywords: UK case study, FMCG industry, decision-making, growth, customer satisfaction, creativity of product