Proceedings of the 7th International Conference on Research in Social Sciences and Humanities
Year: 2024
DOI:
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The Future of University Administration: How Artificial Intelligence Can Streamline Operations and Improve Student Experience
Sukainah Hasan Saleh Alhebshi , Dr. Antar Fuad Ali Alharazi , Dr. Mohd Suhaimi Shamsudin
ABSTRACT:
This study aims to understand how Artificial Intelligence (AI) is implemented and used within universities, and the effect it has on administrative processes and students. The research method used in the study is descriptive, and the researcher administrated questionnaires to 30 university students from different fields of study. Despite this, students displayed a high level of knowledge of AI including auto-grading systems and student service bots. The research identifies two main factors through factor analysis: efficiency and quality, highlighting students’ views on efficiency gains through AI usage and the quality of environments for learning. Correlation and regression analyses also confirm the positive associations between awareness, usage, and perceived effects of AI on university functioning and student satisfaction. In the current study, ethical issues were well upheld and a focus was put on maintaining the anonymity of the participants and making sure that everyone was a willing participant. There is a positive relationship between the awareness and utilization of AI in universities and positive attitude towards its effectiveness. However, issues like data privacy and ethical issues arising from the use of AI are also highlighted. This study therefore concludes by asserting the positive changes that can be brought about by AI in improving administrative processes and in enriching students’ learning experience in colleges and universities.
keywords: Artificial Intelligence, university administration, operational efficiency, student experience, AI awareness, AI utilization