Proceedings of The 7th International Conference on Research in Management
Year: 2024
DOI:
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Overestimating the Influence of Non-Monetary Motivation: A look at the Connection between Training and Performance in Customer-Facing Employees
Dr. Adham Fayad
ABSTRACT:
Motivational factors are significant because of the huge impact on the success rate of the organization. Monetary and non-monetary rewards are the tools to motivate the employees to be engaged with their organization. This study aimed to identify the impact of training which is considered a main non-monetary motivation factor on sales employee performance. A quantitative research design was applied to collect data using an online survey. 120 Customer-Facing employees of a well-known fast-food chain in the United Kingdom participated anonymously and voluntary in this study. The data acquired from the survey questionnaire was examined with the use of SPSS software. Regression and Correlation analysis were also conducted in this study. Training was not found to have a high correlation to performance. Results of the regression analysis and hypothesis testing showed no statistically significant effect on the individual performance of customer-facing employees suggesting that increasing the training of sales teams or customer-facing employees does not guarantee and improvement in performance.
keywords: Employee Performance, Employee Training, Management, Monetary and Non-Monetary Motivation, Motivational Factors