Proceedings of The 7th International Conference on Business, Management and Economics
Circularity as a Building Block for a New Consumption Model: A Review and Research Proposal
Sara Alonso-Muñoz, Rocío González-Sánchez
The application of circularity principles towards more sustainable consumption patterns is attracting the attention of researchers. In circular economy, customers become valuable partners according to their key role on products’ recovery. Thus, it is needed to change awareness and consumption patterns for circular practices implementation. This paper seeks to understand the intellectual and cognitive structure of the circular economy and new consumption models. Providing a thematic organisation by VOSviewer software to identify the main research trend topics in this field. Research is mainly focused on the product adaptation and process design required in the supply chain to facilitate circular consumer behaviour. And how education campaigns are used to empower consumers for the development of new patterns of circular consumer awareness. Highlighting that the implementation of business models associated with circular consumption requires new technological and measurement tools. Future research should contribute to the development of a legislative and collaborative framework in which governments play a pivotal role.