Proceedings of The 7th International Academic Conference on Humanities and Social Sciences
Year: 2022
DOI: https://www.doi.org/10.33422/7th.iachss.2022.08.101
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Comparison of China and US Media Coverage during 2022 Beijing Olympics
Zichen Zhu
ABSTRACT:
The Olympic Games are not only a grand event in the field of sports but also involve the display and competition of a country’s comprehensive strength and image on the international stage. Therefore, every Olympic Games has become more like a “battlefield” for the media of all countries. Due to the increasing number of media outlets participating in reporting, different styles of reports have followed. The reasons behind these reports have covered political, economic, and cultural fields and have had a huge impact. This paper will study the framework construction, direction, and concept of mainstream media coverage of the 2022 Beijing Winter Olympic Games in China and the United States and analyze the reasons for their formation.
keywords: Beijing Olympics, media, agenda, social system.