Proceedings of The 7th International Academic Conference on Humanities and Social Sciences
Comparison of China and US Media Coverage during 2022 Beijing Olympics
Olympic Games is not only a grand event in the field of sports, but also involves the display and competition of a country’s comprehensive strength and image on the international stage. Therefore, every Olympic Games has become more like a “battlefield” for the media of all countries. Due to the increasing number of media participating in reporting, different styles of reports have followed. The reasons behind these reports have covered political, economic and cultural fields, and have a huge impact. This paper will study the framework construction, direction and concept of mainstream media coverage of the 2022 Beijing Winter Olympic Games in China and the United States, and analyze the formation reasons.
keywords: Beijing Olympics, media, agenda, social system.