Proceedings of The 6th International Conference on Opportunities and Challenges in Management, Economics, and Accounting
Evaluation of chemical additive preferences for procurement management in Colombian construction market using statistical perception techniques
Carlos Gabriel Hernández Carrillo , Luis Miguel Toloza Gordillo and Jorge Andrés Sarmiento Rojas
Construction is one of the largest economic sectors due to the im pact on employment generation, trade-in materials, and development of essential infrastructure in the nations. Consequently, global economies demand to satisfy new and more significant needs. These caused by a growing population, technological development, internalization, deregulation, and market liberalization. Together, with knowledge economies related to organizational learning, business improvement, and acquisition of new methodologies, in parallel with the requirements in attractive sales costs, optimal deliveries, and better service conditions. Therefore, it’s required to follow a marketing approach, together with procurement management, supported by recent production, distribution and consumption processes of materials in the construction sector, especially cement, considered as the most consumed manufactured material in the world, satisfied by the development, support and introduction of chemical additives in the technological formulations of new materials and construction processes. In consequence, the present investigation seeks to establish an understanding of markets related to the acquisition management around the commercialization of chemical additives in the construction sector of Colombia. It will be done through statistical tools of perception like Conjoint Analysis (CBC) and Multidimensional Scaling (MDS), which allow determining similarities and preferences of the users in the valuation of brands, prices, and applicability, establishing client inclinations. These use of statistical and quantitative techniques for procurement management where applicability is the attribute most desired by users related to traditional construction methods and, in turn, to some price indexes of the construction sector in Colombia.
Keywords: Procurement management; Conjoint-analysis; Colombia; Marketing; Multidimensional-scaling.