Assessing the Adoption of Artificial Intelligence on Employees’ Work Behaviours in the Hospitality Sector: The COVID-19 Influence

Proceedings of The 6th International Conference on Research in Management and Economics

Year: 2022

DOI:

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Assessing the Adoption of Artificial Intelligence on Employees’ Work Behaviours in the Hospitality Sector: The COVID-19 Influence

Dr. Soujata Rughoobur-Seetah

 

ABSTRACT: 

Purpose

COVID-19 has disturbed the functioning of diverse businesses. The hospitality sector has been one of the most affected sectors as businesses in this particular sector were forced to either close down or lay off employees. The present study analyzed the impact of adoption of Artificial Intelligence (AI) on employees’ level of motivation, job security satisfaction and organizational commitment when the COVID-19 pandemic was hitting the world.

Design/Methodology/Approach

Employees working in the hospitality sector were targeted to participate in the online survey. A response rate of (N=159) was obtained. The data was analyzed through the Partial Least Square Structural Equation Modelling (PLS-SEM).

Findings

The study revealed a positive relationship between AI and motivation and between AI and job security satisfaction. This study also supported the positive relationship between job security satisfaction and motivation and between motivation and organizational commitment. Yet, this study also revealed a non-significant relationship between AI and organizational commitment and between job security satisfaction and organizational commitment.

Originality/Value

By evaluating the impact of AI on motivation, level of organizational commitment and job security satisfaction in the hospitality sector is expected to add to the existing body of knowledge. Very few studies have evaluated the adoption of AI from an employee viewpoint which will help both scholars and practitioners to better manage this shift. The Psychological Contract Theory (PCT) has been used to better understand the processes and perceptions of employees.

keywords: Artificial Intelligence (AI), motivation, organizational commitment, job security satisfaction, COVID-19.