Proceedings of The 6th International Conference on New Ideas in Management, Economics and Accounting
Interactive Behaviour Chain (Ibc) As a Scientific Model in Measuring the Behavioural Impact of individuals on Strategic Investment Decisions
Khalid Almabruk Nayel
The interaction between Individual Behavioural Factors (IBFs) and decision making process has been controversially discussed in management accounting literature and organisational behaviour fields. These contextual factors should be taken into account within the firms which seek to exploit the behavioural factors related to management accounting roles and decision-making processes including psychological aspects. As a dependent variable, the research essentially focuses on the Strategic Investment Decisions (SIDs) that represent a significant relative weight of strategic operations and plans of firms. In this context, the research provides a model which is Interactive Behaviour Chain (IBC). This model is based on eight IBFs which are personality, perception, ability and skills, motivation, attitudes, work stress, job satisfaction and administrative leadership. The essence of this model is to present a comprehensive coverage of the real and possible impacts of the IBFs on this process by clarifying the various behavioural assumptions and providing an analytical framework of the positive and negative implications and performance outcomes of these eight factors. In this research, Libyan service companies are chosen to conduct this study and apply the IBC model in order to measure the influence level of the IBFs on investment decision-making process, and how to exploit and improve the positive behavioural impact and minimise the negative implication. The research uses the quantitative approach by designing compatible questionnaire that has been distributed on 80 participants. The results of this study support the research hypothesis and its behavioural assumptions that includes 8 main IBFs and 48 sub-factors.
KeyWords: Interactive Behaviour Chain (IBC), Individual Behaviour Factors (IBFs), Strategic Investment Decisions (SIDs), Decision-Making, Management Accounting.