Proceedings of The 6th International Conference on Research in Behavioral and Social Sciences
The Effects of 21st Century Digital Media On the Changing Perceptions of Women’s Humour and Female Comedians
The primary purpose and significance of this study are to form an understanding of the ways in which media in the 21st century is affecting the perceptions of the audience towards female comedians and the humour industry with respect to women in general. The basic methodology used for the findings of this study is secondary data research. The study will make use of the digital, in particular, two new media platforms (Netflix, Amazon Prime Video) as reference points. It has been found through the objectives of this study that women have seemed to create a niche in the comedy industry in the present times. Digital media streaming platforms have played a huge role in not only drawing attention the various facets of female humour but also the widespread commercial opportunities that women are now able to take up with respect to comedy as their professional careers. The scope of this study is to bring to light the integral aspects and examples of the existence or absence of humour as a medium of expression for women in the times of pop culture.
Keywords: Digital Media, Expression, Humour, Women.