Proceedings of The 6th International Conference on Advanced Research in Management, Business and Finance
Year: 2023
DOI: https://www.doi.org/10.33422/6th.icmbf.2023.06.105
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The Green Innovation and Green Performance at Small and Medium Enterprises (SME) Auto Supplier
Emad Nasserian
ABSTRACT:
The supporting environmental concepts have changed during current decades. For many companies are main task is that they could attract enough markets and this attraction produce profitability for them. Because of critical situation in the environment, it requires a more rapid response to the requirement of markets. The environmental condition of customers imposes the nations and countries to consider supporting environmental processes and, in this case, the green innovation can be introduced as most important source for the industry to get more efficiency and effectiveness that can influence on green performance. In this research we introduce green performance and green innovation and how they can influence Small and Medium Enterprises (SME)auto suppliers.
keywords: green innovation, green performance, SMEs, Auto supplier