Proceedings of The 6th International Conference on Applied Research in Business, Management and Economics
Year: 2023
DOI:
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Virtual Reality Experience as a Marketing Catalyst for Tourism Businesses
Edward C. S. Ku,Kuang Yu, Chang
ABSTRACT:
Tourists’ response to tourism promotion using virtual reality (VR) technology is essential for tourism marketers. The purpose of the study will examine how place attachment and the VR experience of tourists affect their travel destination choice. We invite these tourists to participate in filling out the questionnaire; those tourists have entered the stores of travel agencies; In total, 436 tourists have completed the survey questionnaire.
As VR becomes increasingly technology to attract tourists, tourism marketers are paying increased attention to the use of virtual reality in tourism product sales and increasing the visibility of destinations; the VR experience about the destination will impact the destination’s cognitive image when tourists use VR technologies. Travel agencies combined with destinations provide a lot of modern metropolia cultural history descriptions to increase tourists’ vivid image of tourist destinations; marketers should provide complete artistic advertisements about the destinations through integration in the online environment and provide tourists with suitable tourism products to provide uninterrupted travel services.
keywords: place attachment, virtual reality experience, responsiveness, destination marketing