Proceedings of The 5th World Conference on Management, Business and Economics
Designing and Explaining a System Model in Order to Evaluate the Attractiveness of International Markets for the Exporters of Afghanistan
Soma Gholamveisy, Taherah Mohammadi, Hadid Heidari
The purpose of this research is to present and explain a systematic model for assessing the attractiveness of universal markets for the exporters of Afghanistan. The main contribution of this research in the researches related to the development strategies of Afghanistan’s export market is the simultaneous study of the factors affecting international markets and export performance based on on the model It is systemic. The review of the writing on the subject of assessing the allure of worldwide markets presented by experts in this regard and the experience and practice carried out in Afghanistan show that in general two different approaches have been proposed for choosing foreign markets: the expansion approach and the rule-based approach. Companies that use the expansion approach gradually enter the international market through markets that are culturally and geographically similar to the local market. However, in the systematic approach, a systematic method is used to select the global market and a set of criteria is used to determine the appropriate markets. In this article, after presenting a comprehensive conceptual model in accordance with the decision-making process of Afghanistan’s exporters, which incorporates the engaging quality of request, the engaging quality of get to, the allure of adjustment and the engaging quality of competition, the engaging quality of worldwide markets is assessed.The research will introduce the correct and logical policy for the exporters of Afghanistan in the field of entering the global markets based on the proposals that will be presented.
keywords: attractiveness, Afghanistan, international markets , export performance