Proceedings of The 5th International Conference on Opportunities and Challenges in Management, Economics and Accounting
Implementation of University Social Responsibility as a catalyst for Corporate Social Responsibility in SMEs
Theresia Dwi Hastuti, Kristiana Haryati, Krisprantono and Andreas Lako
One of the Corporate Social Responsibility (CSR) models implemented by large companies is the development and assistance of micro, small and medium enterprises. The aim of CSR is increasing the economic potential of the community and supporting the sustainability of this earth through sustainable business practices. Universities should be partners of companies and community who can harmonize the needs of SMEs with CSR programs. Higher education institutions have competencies to examine the development needs of SMEs through detailed research and surveys of the needs of SMEs. The results of the research conducted can be used for companies that provide CSR so that the CSR program is on target. This role of universities is referred as Universities Social Responsibility which will be able to become CSR catalysts for SMEs.This research was conducted using a sample of Lasem batik craftmen of Indonesia, CSR companies and university officials involved. Research will be conducted to find the right path in realizing the role of universities as catalysts for CSR in SMEs. Data analysis was conducted with qualitative methods with detailed descriptions of the role of the catalyst. The results showed that the role of higher education as a real catalyst is needed by CSR companies and SMEs communities to translate the real needs of business assistance in terms of marketing, production development, financial management, capital and business development.
Keywords: catalyst, corporate social responsibility, university social responsibility, SMEs.