The Impact of Digital Media on Individuals, Organizations, And Society in Africa

Proceedings of The 5th International Conference on New Trends in Social Sciences

Year: 2023



The Impact of Digital Media on Individuals, Organizations, And Society in Africa

Suzzy Boakye,Yaw Abankwa Boateng




Digital media is defined as products and services from the media, entertainment, and information industry and its components. Includes digital forums (for example websites and apps), digital content (for example text, audio, video, and photos), and services (for example information, entertainment, and communication) that can be accessed and used by various digital devices.

The behaviour of people online shapes their digital identity. People can display different behavioural patterns in different contexts (private example compared to work), which can be described as different digital people.
The widespread use of digital media today is changing people’s daily lives and the way they connect and interact in a wider community, workplace, and community.
Many of the effects of these high uses are beneficial to both individuals and society. Digital media has empowered people not only to be spectators or recipients of the changes that are being made by the digital revolution but to create digital media and its meaning in society.
The study is based on desk research, expert interviews, and online surveys conducted in Ethiopia, Ghana, South Africa, Kenya, and Nigeria, with a sample representing about 1,000 digital media users in each country.

This study provides a comprehensive picture of the relevant developments in digital media and their broader implications. The aim is to raise public awareness, stimulate further discussion and encourage the Media, Entertainment, and Information (MEI) industry and policymakers to work together to develop positive digital media outcomes and dispel negative ones.

keywords: Digital content, digital people, information industry, policymakers, and public-awareness