- Oct 26, 2022
- Posted by: admin
- Category: Abstract of 5th-bmeconf
Proceedings of The 5th International Conference on Applied Research in Business, Management and Economics
Exploring the impact of Corporate Social irresponsibility (CSI) of Food Corporates Based on the Pyramid Theory, attribution theory to Consumer Willingness to Punish
Na Zhao, Linna Li, and Han Li
The absence of socially responsible businesses can be a serious blow to businesses since it undermines the moral foundation of business establishment and is becoming more and more crucial to business management. This research develops a model of the impact of four CSI aspects of food corporations on consumers’ willingness to punish based on Carroll’s pyramid theory, attribution theory, and expectation theory. Combining all four types of attributions of responsibility for CSI behavior has a significant positive impact on consumers’ willingness to punish, but the degree of the impact varies; among them, inadequate upholding of legal and ethical responsibilities results in consumers’ stronger willingness to punish the company. This was discovered by the empirical study’s analysis of 256 valid questionnaires. Additionally, customers tend to perceive CSI actions of large organizations more strongly than those of typical enterprises, with their perceptions of CSI being influenced by the size of the company. This implies that food businesses should firmly adhere to the ethical bottom line, strengthen their management, and advance their technology. Additionally, those significant food businesses should take the lead in the sector.
Keywords: attribution theory, expectation theory, Corporate Social irresponsibility Corporate Social irresponsibility (CSI), food enterprises, pyramid theory