Proceedings of the 4th World Conference on Media and Communication
Year: 2024
DOI:
[PDF]
Understanding the impact of age groups on the use of social media language
Pratik Emmanuel
ABSTRACT:
Social media Language (SL) has become essential for expressing feelings and emotions during online conversations. Following a systematic research process, SL is defined as consisting of emoticons/emojis, abbreviations and mixed-language within conversations. An online survey to understand how ‘Demographic Groups’ and ‘Personality’ are related to SL was undertaken. The results obtained were related to demographic groups (D), personality (P) and social media language (SL) use habits online. The survey was distributed across various verified survey exchange platforms online to obtain data, the survey required in total 400 responses following Cochran and Yamane’s sample-size calculation formulas. Overall, 406 responses were obtained for the survey, the responses have revealed that young people with age-groups 18-24 and 25-34 use SL more and it has become a part of their social media habits. It had also revealed that emoticons/emojis and slang Abbreviations with letter reduplication was quite common making conversations lively and funny. Furthermore, individuals whose primary language is not English use their native language but typed in English for quick communication. The data obtained will be used in project’s phase two which is conducting an online mock group-conversation between participants who have willingly agreed to join phase two from the phase one online survey, the focus will be understanding how ‘online identity’ is managed during chat through SL, its context of use and polarity sentiment.
keywords: social media language; social media; online identity; communication; management