Proceedings of The 4th International Conference on Advanced Research in Supply Chain Management
Year: 2024
DOI:
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Integrated Supply Chain Management In Practice In West Africa FMCG Industry
Nangnamanagre Gnanssori Bienvenu
ABSTRACT:
As Competition Within FMCG Industry Raised In West Africa During The Last 2 Decades, Supply Chain Management Become Critical And Key Pillar For Success. Therefore, The Need For A Proper Integration Between Supply Chain And Other Key Companies Functions Such As Sales, Marketing, Finance, Human Resources, Production And Operations Become Relevant And A Matter Of Survival As It Plays A Pivotal Role In Optimizing Operations, Reducing Costs, And Enhancing Customer Satisfaction. Our Work Consists Of Starting By Trying To Show The State Of The Art Of Implementation Of Integrated Supply Chain In This Part Of The Word. We Will Develop The Sales & Operations Planning Function, Which Is The Engine Of The Supply Chain, We Will Also Provide An Overview Of End-To-End Visibility And Collaborative Planning And We Will Address Risk Management, Talent Development, Technology Adoption And Continuous Improvement Mindset. Then We Will Highlight The Constraints And Opportunities, And Some Potential Paths For The Future Of Supply Chain Management.
keywords: Customer; Cost; End-To-End; Optimizing; Improvement