Proceedings of The 2nd International Conference on Advanced Research in Social Sciences
Colombian Scientific Production in Marketing and Issues Related During the Period from 2000 to 2018
Yezid Cancino Gómez, Katherine Jiménez Acevedo, Natalia Cuevas Angarita, César Manjarrez Leyton and Jairo Palacios Rozo
Scientific production is represented to a large extent through the papers published by researchers in scientific journals, but in the Colombian case, an analysis of the research capacities in the marketing area has not been done, therefore, neither a description of topics discussed nor the results scoped with those papers. For this reason, was sought to identify the productivity of research groups and researchers on the subject of marketing by analysing the documents published during the 21st century; as a consequence, this bibliometric research was focused on a quantitative, transverse and hermeneutical method, for that purpose had taken 607 academic paper published between 2000 and 2018, Those articles were generated by 108 research groups who have research lines in marketing and related, in order to exposes a quantitative individual and group productivity index, relates the topics investigated together with the scope of those publications, measured either the number of citations and levels of publications indexed from Publindex, Scopus, and SJR. The results show low productivity and impact of Colombian scientific production in marketing, however, since 2008 the production of articles has increased and the number of publications on the international scene has increased. Finally, the findings let do suggestions to improve those results in short term.
keywords: Research in marketing, scientific productivity, and bibliometric research.